The Martin Agency came to me to direct, shoot, edit, and animate a social campaign for their client Tic Tac titled “12 Days of Little". Playing off the idea of the 12 Days of Christmas and that great things come in little packages. I shot it low-fi, with simple graphics and basic animation, in order to keep it feeling down to earth with a family feel.
The highlight of the campaign was “Jingle Tac”. I brought in Overcoast, a fantastic audio house, to fine tune each individual Tic Tac package, all of which were holiday themed, to play a rendition of Jingle Bells with only Tic Tac’s.
The campaign message was delivered across four :15's that were shared throughout social media and received a tic over 800k views in total and was considered a success.Client: Tic Tac
Agency: Martin Agency
Creative Director: John Szalay
Agency Producer: Emily Taylor
Director, DoP, Editor, Animator: Pete Szijarto
"Jingle Tac" performance by: Overcoast