"7 Days of Wear" :07

I loved tackling this project. 
I directed, edited, and came up with the tagline "Armored Jeans For Every Day".

WorseForWear is a motorcycle jeans company that specializes in making fashionable women's jeans that has extreme durability and impact resistance. All of their marketing is geared towards the fact that you can wear their pants at any time and don't have to sacrifice quality, comfort, and crash protection to stay looking good.
I decided to concept around that basic premise, that these jeans can be worn everyday of the week. From riding your motorcycle around with your friends, to working on bikes, cooking out, or dancing around a fire, you'll be comfortable, protected, and look good the whole time.

Client: WorseForWear
Production & Post: Pigsalreadyfly
Sound Design: Overcoast
Director & Editor: Peter Szijarto
Producer: Laura Smith
Director of Photography: Jason Parks
2nd Camera Operator / 2nd AC: Karl Eschinger
Drone Operator: Matt Crane
Key Grip: Max Fischer
Makeup / Hair: Valerie Reilly
Set PA: Kayla Cramer

"7 Days of Wear" :60

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